What should I NOT be including on my practice website?

The biggest no-no is to plagiarise ie “take (the work or an idea of someone else) and pass it off as one’s own.”

Google is able to crawl websites so efficiently, that it will pick up on any duplication whether in text or in images.

i-phone

There are sites available to decide if the written work is your own or belongs to someone else (used by teachers in schools checking on their pupil’s homework).

This is also a form of copyright

“Copyright is a form of intellectual property, applicable to certain forms of creative work.”

We have grown very complacent now with the blatant use of taking images and text – any image and any text; and using it and modifying it for use in social media.

Things work very differently in websites. You CANNOT take images from Google images for example and just use them in your website. I have had practices being handed hefty fines from Getty images. They have imagined them to be spam fines, but Getty images in the US take unlicensed use of their images very seriously.

Another company to be aware of and remove any of their images or even mention of their name, is Bravecto – they hold strict copyright rules.

Bayer has also handed steep fines to practices using any of their images from their ‘It’s a Jungle’ advertising campaign. These have had to be removed promptly from any websites, or the practice was liable to a fine.

Arielle BVSc MRCVS

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