Hownd Plant Powered Superfoods


HOWND was founded in 2015 with a simple mission: to improve the health and wellbeing of dogs without unnecessary harm to other animals. Hownd started by selling cruelty free pet grooming products.

They worked on a plant-based dog food for 2 years and in 2021, they disrupted the pet food market for good as they launched the UK’s first 100% balanced dry and wet foods.

All their products are soya-free and ideal for pets with an intolerance to animal proteins and soya. They have ensured from the start in order to satisfy FEDIAF requirements; that their Vit D3 source is from natural algae oils, and their careful choice of ingredients ensures that these diets – both tinned and dry are extremely palatable to dogs.

They have the valuable addition of Taurine, L-Carnitine and Methionine in all their foods to prevent any heart or urinary concerns in pets predisposed to UTI’s or DCM.

Definitely a brand worth supporting and promoting to owners who want sustainability as well as a fully balanced healthy dog food.

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